Culture and Technology
Aster Cucine has been watching design history take shape for over 40 years, and delights in its role as a traditional Italian company that found a way to make the leap from family business to international manufacturer thanks to its excellent use of research into innovative new industrial technologies teamed with good old-fashioned craftsmen’s expertise. This dynamic business has found a way to make its production both flexible and highly design- oriented: thanks to its strong vision and strategy the company now is now making headway as a leading contemporary design company.
make it personal!
Opening the company’s first flagship in Milan was our way of celebrating how far the company has come. Aster’s design-oriented vision is part of its DNA, with design deeply permeating every pore of the company corporate culture. What makes Aster designs truly unique is the desire to inspire kitchen design to reflect the character, style and taste, of all those who choose Aster for their homes.
Thanks to the brilliant new concept from architect and company brand and art director Lorenzo Granocchia, Aster has gone beyond bland collections to come up with a set of different Moods: Luxury, Factory, Transitional, Classico, Moderno: each and every one has been designed to inspire various settings for kitchens, so that designers can dip into choosing from elements, materials and finishes from the broad vocabulary on offer meaning the final kitchen will truly speak their language, perhaps even coming up with kitchens that no one has ever seen before. Design Thinking is a concept that is all about this new philosophy: a way of looking at the world and looking at the interiors you choose to inhabit. Aster invites you to come in and join in.
Aster uses design to interpret many different moods. Aster Today, Make it Personal.
Naturally moods can mean many things to many people.
Moods are all about your innermost feelings over a period of time.
The kind of mood you are in will determine how you act at any given moment.
By showing different moods we recreate a vast range of different sensibilities each one shaped by strong designs so as to create a uniquely memorable experience.
Using design, making moods manifest, easy for all to read. What were once mere feelings become solid reality.
The ongoing dialogue between form and feeling is a story design tells, so that lets designers share the unique personal moods of each interior with all those enjoying them.
That’s why Aster has come up with five completely different moods, getting inspired so we can inspire others: Tradizionale, Moderno, Transitional, Factory and Luxury Glam.
Young designers use design thinking for their own interpretations.
Make it Personal, your story, your love.
Stories to tell, pages to write…
There are so many different collections, elements and materials we can transform. With thousands of different surfaces.
These are our “MATERIALS”
Your world is filled with feelings, emotions, tales to tell and even dreams.
Your “Moods”: Moderno, Tradizionale, Factory, Transitional, Luxury Glamour
Design Thinking is all this and so much more. Taking materials and using them to truly tell a story. A story that’s unique, your own story.
A story that may be traditional or modern or glamorous, or maybe it’s a tale of travel, one of transition.
Or you can go for an Urban-Loft style, where raw materials feature as the star in our “MOOD” Factory
We have designed a range of collections that are completely open, everything’s there so you can create your very own brand of magic. The kind of magic we like to call “Design Thinking”