Tradizionale
Mood Tradizionale

Tradizionale is a mood that celebrates a classical feel.

This is the mood for all those inspired by the traditions of the past who like to show this in the spaces they inhabit.
Tradition need not necessarily be represented by single pieces of furniture, it is more about a certain style, with a look that hints at days gone by, with roots firmly but reassuringly planted in the past.




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Lorenzo Granocchia
// Art Director Aster
Lorenzo Granocchia was born in Terni in 1975 and graduated as an architect at the University of Florence. Even as a student he was already taking important first steps in his career, working in the studio of Castiglia Associati where he had the chance to gain hands-on experience in the world of industrial design, working on design projects, layouts and architecture. Today he is founder and owner of his own studio bearing the name "StudioLorenzoGranocchia" which is based in Terni. His architectural studio takes care of many different interiors and also works in the field of design boasting many key furniture, lighting and design companies as its clients, all of whom are delighted to commission work from him with his continuous research into design processes and trends teamed with his gift for always finding the forms fit for purpose. He makes it his mission to interpret new trends in interiors giving life to a novel essential lexis where formal matrices are inspired by the geometry of primary elements, these in turn are put together with the rigour of one who has dedicated his life to continual research.
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Mood Tradizionale
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Tradizionale is a mood that celebrates a classical feel. This is the mood for all those inspired by the traditions […]



Lorenzo Granocchia
// Art Director Aster
Lorenzo Granocchia was born in Terni in 1975 and graduated as an architect at the University of Florence. Even as a student he was already taking important first steps in his career, working in the studio of Castiglia Associati where he had the chance to gain hands-on experience in the world of industrial design, working on design projects, layouts and architecture. Today he is founder and owner of his own studio bearing the name "StudioLorenzoGranocchia" which is based in Terni. His architectural studio takes care of many different interiors and also works in the field of design boasting many key furniture, lighting and design companies as its clients, all of whom are delighted to commission work from him with his continuous research into design processes and trends teamed with his gift for always finding the forms fit for purpose. He makes it his mission to interpret new trends in interiors giving life to a novel essential lexis where formal matrices are inspired by the geometry of primary elements, these in turn are put together with the rigour of one who has dedicated his life to continual research.